If you've been watching TV lately, you may have come across Wal-Mart's new back-to-school ad. It features a well-scrubbed teenager wearing the California surf brand Op, as her Everymom exults that the giant retailer satisfied her daughter's fashion cravings without breaking the family bank.
On the surface the spot doesn't look radically different from the company's advertising in years past. But its creation, part of Wal-Mart's "Save money.
Live better" campaign, is a result of dramatic changes taking place behind the scenes.
Downturn: Threat or secret weapon?
Running a major retailer amid economic tumult can't be easy, but Sam's Club CEO Doug McMillon, 41, faces unique challenges. Sam's is so big - 2007 revenues were $44 billion - that if it were...
Wal-Mart sales boosted by food and clothing
Wal-Mart Stores reported September sales Wednesday that were at the low-end of of its own forecast as its mostly paycheck-to-paycheck customers continued to pull back on discretionary...
Wal-Mart sales beat expectations
Retail giant Wal-Mart on Thursday reported a gain in August same-store sales, a period that includes the key back-to-school season, that trounced expectations from analysts.
Wal-Mart earnings, sales up
Retail behemoth Wal-Mart Stores reported a surge in quarterly profit Thursday, topping Wall Street's expectations.
Sour start on Wall Street
Stocks slid Thursday morning as oil prices rebounded and Wal-Mart's weaker-than-expected July sales report exacerbated worries about a consumer spending slowdown.
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