AT&T to buy pay-per-call firm Ingenio

Courtesy CNET Tech blog  Mon, 11/19/2007 - 12:37pm

AT&T is adding to its stable of online advertising properties, in a move to further diversify its ad business from phone books.

The phone giant said Monday that it will acquire privately held Ingenio, a provider of pay-per-call advertising technology, for an undisclosed sum.

AT&T said that it ...


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