Steve Hopson About 10 minutes into the 5 pm sessions of South by Southwest Interactive on Friday, emergency lights flashed and alarms buzzed at the Austin Convention Center as a recorded message instructed everyone to leave the building.
Some folks stayed behind, but hundreds filed onto the sidewalks before police declared it a false alarm.
A "system malfunction" was the official explanation from the Austin Fire Department.
The alarms could very well have signaled the end to a...
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