Newsweek Revamp Plan Proves They Get It

Courtesy Donklephant  Mon, 05/18/2009 - 5:44pm

There’s an old saying in business.

If you can double your price and lose less than half of your customers, you should do it.

Looks like Newsweek is taking the spirt of this idea to heart if the plan behind the re-imagining of their publication is any indication.

Because there focus will be less on the week’s news and more of the long form journalism that other publications simply can’t duplicate.

From Wash Post...


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