video ads

So the broadcast video ads with Bill Gates and Jerry Seinfeld for Microsoft are over (for now). Maybe you’re among those who disliked the ads because they never answered the simplest of fundamentals of an a: What are these guys selling?

To play video ads along with its online Summer Games coverage, NBC Universal plans to use DoubleClick technology built for video players using Microsoft's Silverlight 2 software.

The Interactive Advertising Bureau proposes a new standard for digital video commercials, hoping to add a few more billions to the $21 billion online ad market.

Video ads for select keywords are now showing up on Google and Yahoo search sites. I took a look and I have to say I prefer the Google ads because they seem less intrusive and obnoxious.

I typed in "smartphone" on Google's search site and saw a hot link ...

The world of video advertising right now is a bit chaotic with multiple types of ad formats and different players, making it difficult for publishers and advertisers to easily serve up the best ads on sites.

A Los Angeles-based start-up thinks it has found the solution. Panache offers technology that ...

If you're among the majority of Americans, you probably aren't watching high-definition on your television yet.

But come Monday, you may start to see HD commercials on your PC.

San Francisco-based BrightRoll is offering advertisers the ability to run large-format, high-quality video ads across its network of Web ...

Yahoo announced new video ad formats on Wednesday, following the growing number of eyeballs watching video online.

They include clickable ads, which allow viewers to click on them to see a semi-transparent message over the video.

Viewers can click on the message to go to the advertiser's site.

Another ...

Google is reportedly going to test visual ads in its search results instead of the usual small text ads. The big question is what the reaction will be?

Microsoft is showing off technology to journalists on Tuesday for enabling out-of-home ads, speech recognition-based contextual video ads and blocking ads from popping up next to porn.