Disney is dusting off the Tinker Bell character from the movie Peter Pan, giving her a new movie of her own and launching a whole new merchandising campaign.
Disney marketers say Tink could be as big as its "Princess" franchise, which this year generated more than $4 billion in retail sales.
tinker bellDisney Gives Tink A Chance To Shine On Her OwnNPR Programs: Morning Edition Tue, 09/02/2008 - 11:25am
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