Ad agency Starcom teams with TiVo to be the first to use its Nielsen ratings-like data to track which television shows and ads people fast-forward through, watch, and time-shift.
time shift |
time shiftWatching the watchers: TiVo tracks ad viewingCNET Tech blog Wed, 07/30/2008 - 2:50pm
Ad agency Starcom teams with TiVo to be the first to use its Nielsen ratings-like data to track which television shows and ads people fast-forward through, watch, and time-shift. |
