On Feb. 1, nearly 100 million people will watch Super Bowl XLIII on television. This is the one day a year America celebrates advertising.
This year, the cost of a 30-second commercial is $3 million. Thanks to the high price tag, the commercials are highly anticipated, generating nearly as much hype as the game itself.
Researchers [...]
super bowl xliiiExperts available to discuss Super Bowl advertisingUT - Office of Public Affairs Fri, 01/23/2009 - 11:24am
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