The Winter Olympics are basically a TV show — and a successful one. Lindsey Vonn and other U.S. medal winners even helped NBC's telecast win a ratings battle with American Idol.
But the whole spectacle could shift to ESPN by the time we get to Sochi in 2014.
sochiThe 'Winner' Olympics And A Changing TV PictureNPR Programs: Morning Edition Tue, 02/23/2010 - 11:03pm
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