Online social networks such as Facebook are being used to express and communicate real personality, instead of an idealized virtual identity, according to new research from psychologist Sam Gosling at The University of Texas at Austin.
"I was surprised by the findings because the widely held assumption is that people are using their profiles to promote [...]
sam goslingFacebook profiles capture true personalityUT - Office of Public Affairs Tue, 12/01/2009 - 1:20pm
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