processed food

Kraft Launches Hostile Bid For U.K.'s Cadbury

NPR Programs: Morning Edition  Mon, 11/09/2009 - 7:57am

Processed food giant Kraft on Monday launched a $16.4 billion hostile bid for Britain's Cadbury, less than a September offer that was rejected by the U.K. candymaker.

Kraft is going after Cadbury in the hopes of adding new markets and boosting stagnant sales.

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