The Nielsen ratings company no longer measures Spanish language audiences separately from the general market.
Univision has been regularly beating the four major networks in some prime time slots and during newscasts. Has Univision has been able to convert its comparatively high ratings into ad dollars?
nielsen ratingsUnivision Translates Ratings Into CashNPR Programs: Morning Edition Wed, 10/29/2008 - 8:03am
Watching the watchers: TiVo tracks ad viewingCNET Tech blog Wed, 07/30/2008 - 2:50pm
Ad agency Starcom teams with TiVo to be the first to use its Nielsen ratings-like data to track which television shows and ads people fast-forward through, watch, and time-shift. Nielsen Tries To Keep Pace With TV's EvolutionNPR Programs: Morning Edition Fri, 07/11/2008 - 5:00am
For decades, the way the TV networks and advertisers worked together was simple. A lot of people watched TV, the Nielsen company estimated just how many, and the advertisers paid for airtime based on the Nielsen ratings. |
