media exchange

Yahoo's Right Media and LucidMedia team up on contextual adverti...

CNET Tech blog  Tue, 08/05/2008 - 9:08am

Yahoo teams up with LucidMedia's ClickSense to bolster its Right Media Exchange offering with enhanced contextual display advertising.



 

Yahoo teams up with ad powerhouse WPP Group

CNET Tech blog  Fri, 05/16/2008 - 8:09am

Three of WPP's subsidiaries will have access to Yahoo ad inventory and will connect to its Right Media exchange platform.