marketing campaign

The goofball marketing campaign has returned for the fourth year in a row, and promises to infiltrate your holiday season even more. Question: Does it do much for creator OfficeMax?

The new, post-bankruptcy General Motors is launching its first big marketing campaign. To get more consumers behind the wheels of GM cars, the company is offering a money-back guarantee if consumers aren't satisfied.

Customers have 60 days to return the car for a full refund.

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Samsung's "LED TV" marketing campaign was ruled misleading and untruthful by the U.K.'s Advertising Standards Authority, a self-governing organization set up to police advertising standards.

As we wait for the possible arrival of a new Apple tablet and the giant marketing campaign that would accompany its launch, here's a look back at some of the television ads Apple ran for the Newton, its original tablet.