marketing

ZDNet correspondent Sumi Das talks to me about whether IT managers will continue putting capital behind green tech if the economy continues to slow down.

I add that there is currently too much “green” marketing in the tech industry, and question the effectiveness of those campaigns.

Now that the Google brand has entered the world's top 10, what kind of products might company think of marketing?

The JupiterResearch brand will begin to serve Forrester's "Marketing and Strategy" clients, under a deal announced Thursday.

AT&T on Tuesday outlined its pricing structure for the rollout of the 3G iPhone and cooked up one cheesy marketing word: iReady.

Just imagine the new uses for “iReady”. “Let’s get iReady.” “iReady, set, iPhone.” “Are you iReady?” Ok, I’m getting distracted here.

In the latest example of how commercialism continues to creep into art, NBC Universal has plans to create programming designed to highlight a sponsor's products, the company said Friday.

A global campaign aimed at reducing the marketing of unhealthy food to children is launched.