marketers

I'm not sure why it took this long but the brain trust finally is coming around to realizing that marketers aren't going to spend big bucks on dumb cat videos.

The image of Sarah Palin, the hunter, has inspired a sporting goods manufacturer to release a custom designed hunting bow called the "Sarah-Cuda," it's pink camouflage and lightweight.

While the name may be timely, the concept is not new. The outdoor equipment industry has been trying to reach out to female hunters for several years.

They've made guns smaller and crossbows lighter and painted them. The marketers motto: "Pink it and shrink it."

Marketers and advertisers are trying to catch fire on social-media sites like the hottest underground meme, but publicist and blogger Solis says that's not the right mentality.

Disney is dusting off the Tinker Bell character from the movie Peter Pan, giving her a new movie of her own and launching a whole new merchandising campaign.

Disney marketers say Tink could be as big as its "Princess" franchise, which this year generated more than $4 billion in retail sales.

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SAN FRANCISCO--Marketers convened here this week to figure out how best to reach teens on the Internet. The answer: It's all about the mobile phone.

Advertisers are clamoring to reach teens in digital environments because that's where they're spending much of their time--either online, with cell phones ...

The software maker is hoping that a business model long used by bargain hunter sites will have broader appeal to consumers and marketers.

Google’s first quarter results on Thursday will be closely watched for impact of the search giant’s anemic paid click growth rates, but Merrill Lynch analyst Justin Post already has a few explanations.

Microsoft is proposing on Monday a new way for marketers to think about the value of clicks on Internet ads, with the understanding that the last click a consumer makes isn't necessarily the most important.

Say a consumer sees an ad for a product in a video ad one ...

Games always seem to capture a lot of attention this time of year, in part because of kids and toys for Christmas or adults and getting together for the holidays.

It would seem that search marketers enjoy games too. While this often revolves around contests or challenges to get a ...

Games always seem to capture a lot of attention this time of year, in part because of kids and toys for Christmas or adults and getting together for the holidays.

It would seem that search marketers enjoy games, too. While this often revolves around contests or challenges to get a ...