interactive advertising bureau

The Interactive Advertising Bureau and PriceWaterhouseCoopers said that third quarter online ad revenue was nearly $5.9 billion, up 11 percent from a year ago.

Internet ad revenue surged in the first half of 2008, up 15.2 percent to $11.5 billion compared to a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

Unfortunately, that duo left their crystal balls at home when it comes to the second half outlook.

If NBC had to choose a single platform on which to base its business for the next five years, it wouldn’t be the Internet or mobile phones.

“Sorry, guys, it would be television,” the president of NBC Universal research said Monday.

The Interactive Advertising Bureau proposes a new standard for digital video commercials, hoping to add a few more billions to the $21 billion online ad market.

Despite the slowing economy, marketers continued spending on Internet advertising last year to the tune of $21.2 billion, up 26 percent from the previous year, according to a report from the Interactive Advertising Bureau released on Thursday.

Keyword search, Google's cash cow, garnered the most revenue and had ...

Update 1:40 p.m. PT with Microsoft comment

PHOENIX, Ariz. -- A Microsoft-Yahoo merger may give the companies a better shot at competing with Google but it's still "the blind leading the blind," attendees at the Interactive Advertising Bureau annual meeting said on Monday.

Microsoft's takeover bid

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Internet advertising sales are expected to have risen to a record $21.1 billion in 2007, up 25 percent from the previous year, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

Each quarter was a record, including $5.9 billion for the fourth quarter.

That ...

Phoenix, Arizona -- The Interactive Advertising Bureau (IAB) has proposed new privacy guidelines related to online advertising that offer weaker consumer notice and choice requirements than the U.S.

Federal Trade Commission wants.