hype

A survey by online retailer Retrevo finds that 61 percent of people aren't interested in owning an iPad. It also suggests that the hype around the product has actually made things worse.

On Feb. 1, nearly 100 million people will watch Super Bowl XLIII on television. This is the one day a year America celebrates advertising.

This year, the cost of a 30-second commercial is $3 million. Thanks to the high price tag, the commercials are highly anticipated, generating nearly as much hype as the game itself.

Researchers [...]