havas

Yahoo president discusses growth plans, Microsoft

CNET Tech blog  Wed, 06/04/2008 - 11:38am

Yahoo President Sue Decker is making the rounds Wednesday, talking about the company's Wal-Mart and Havas Digital advertising deals at the Advertising 2.0 conference in New York and then discussing Yahoo's growth plans on CNBC's Power Lunch.



 

Yahoo inks Walmart.com ink ad pact; Partners with Havas

ZDNET - Between the Lines  Wed, 06/04/2008 - 8:41am

Yahoo said Tuesday that it will sell display ads on Walmart.com in a multi-year partnership. Under the deal, Yahoo will use its ad network to be the primary sales force for Walmart.com’s online display and video advertising.

Walmart.com will also use Yahoo’s tools to monitor ad performance and ultimately join the AMP ad management platform.