If you've been watching TV lately, you may have come across Wal-Mart's new back-to-school ad. It features a well-scrubbed teenager wearing the California surf brand Op, as her Everymom exults that the giant retailer satisfied her daughter's fashion cravings without breaking the family bank.
On the surface the spot doesn't look radically different from the company's advertising in years past. But its creation, part of Wal-Mart's "Save money.
Live better" campaign, is a result of dramatic changes taking place behind the scenes.
dramatic changesWal-Mart enters the ad ageCNN Money Sat, 08/16/2008 - 11:03pm
Starbucks Plans New Drinks, New DiscountsNPR Programs: Morning Edition Thu, 03/20/2008 - 5:00am
Starbucks isn't selling as many cups of coffee as it once was. Former CEO Howard Schultz is back at the helm trying to turn around sagging sales. |
