display advertising

Wall Street analysts give online advertising growth projections a haircut for 2009, with online display advertising continuing to take the brunt of the cuts.

Actor Jon Hamm joined company execs in the launch of the "APT by Yahoo" ad platform, which promises to clean up the display advertising process for advertisers, publishers, and agencies.

Yahoo teams up with LucidMedia's ClickSense to bolster its Right Media Exchange offering with enhanced contextual display advertising.

Citigroup analyst Mark Mahaney has high hopes for Google’s prospects in display advertising–so much so that every 1 percent gain in the company’s display ad market share will result in $200 million in additional revenue in 2009.

All Google has to do now is figure out how to monetize YouTube. How will Google grow share?

The growth of Internet display advertising slowed in the first quarter of 2008 because of a weakened economy, according to a study released Wednesday.

Sales of Internet display ads rose 8.5 percent to an estimated $2.9 billion in the first three months of 2008, according to research firm ...

Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if the hat fits.

The $3.1 billion acquisition, which finally closed last week upon European regulator approval, gives Google a much needed boost in the market for display advertising.

Google hasn't ...

Now that the Google-DoubleClick deal has been approved by European lawmakers, the online giant has finally taken control over one of the most important display advertising firms in the world.

And while some are calling this a great day for Google, I'm not so quick to agree.

With the Google-DoubleClick merger wrapped up Tuesday, Yahoo may face even greater pressure to find itself a buyout partner, according to Wall Street analysts and investors.

The Google-DoubleClick deal presents a greater threat to Yahoo's business of providing both Internet search advertising and display advertising, note analysts.

And, as ...

Display advertising may be only a fraction of Google's advertising business now, but wait until later this year and next, a top Google executive says.

Google will have a "very significant position" in the online display ad market by 2008-2009, Tim Armstrong, Google's North American president for advertising ...

European regulators on Tuesday approved Google’s purchase of DoubleClick setting up the search giant’s big splash in the display advertising market.

Thus far, the reports haven’t gone beyond bulletins from the Wall Street Journal.