cravings

Experts say that cravings are common and can be the key to successful weight management. Rather than berate your lack of willpower, indulge yourself -- but do it in a healthy way.

Find out why you crave what you do, and how to manage your desire.

If you've been watching TV lately, you may have come across Wal-Mart's new back-to-school ad. It features a well-scrubbed teenager wearing the California surf brand Op, as her Everymom exults that the giant retailer satisfied her daughter's fashion cravings without breaking the family bank.

On the surface the spot doesn't look radically different from the company's advertising in years past. But its creation, part of Wal-Mart's "Save money.

Live better" campaign, is a result of dramatic changes taking place behind the scenes.