President Obama signs legislation Friday aimed at overhauling the credit card industry. The measure bans certain practices, and forces companies to present information to consumers in ways that are calculated to change consumers behavior.
Behind this strategy is something called "behavioral economics." David Wessel of The Wall Street Journal talks with Steve Inskeep about the strategy.
behavioral economicsWill Credit Card Law Alter Consumers' Behavior?NPR Programs: Morning Edition Fri, 05/22/2009 - 5:26am
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