Advertisers are looking for new ways to keep viewers from working around their advertisements. One way to do it is to just make the whole show into an ad, which is happening with products as diverse as Disney theme parks and Kenmore microwaves.
advertisersSkipping The Ads On TV? Get Ready For The Shows That Are The AdsNPR Programs: Morning Edition Tue, 10/04/2011 - 10:01pm
Advertisers Push Nielsen To Count Online ViewersNPR Programs: Morning Edition Mon, 02/01/2010 - 11:58pm
Commercial TV has one central objective: to make money. The popularity of programs is closely monitored so advertising prices can be set. |
