Domino's Pizza has begun a $75 million, six-week ad campaign aimed at bolstering its business. In an unusual move, Michigan-based Domino's will address its critics head on about complaints about the company's pizza.
Dustin Dwyer of Michigan Radio reports.
ad campaignDomino's Ratchets Up Pizza Wars With New AdsNPR Programs: Morning Edition Fri, 01/01/2010 - 5:00am
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