2012 olympics

The organizers of the Olympics really blew it this time. Not showing the unbelievable comeback of Michael Phelps in the 100-meter butterfly race, which he won by one-hundredth of a second, is evidence of cowardice.

And a total lack of commercial savvy, in the digital age.

Sebastian Coe competed at the boycotted 1980 and 1984 Olympics, winning gold medals at both. He's been a politician, serving as a member of Parliament in Britain.

He led London's winning bid for the 2012 Olympics and is now serving as the chief organizer of the games.