Domino's Ratchets Up Pizza Wars With New Ads

Courtesy NPR Programs: Morning Edition  Fri, 01/01/2010 - 5:00am

Domino's Pizza has begun a $75 million, six-week ad campaign aimed at bolstering its business. In an unusual move, Michigan-based Domino's will address its critics head on about complaints about the company's pizza.

Dustin Dwyer of Michigan Radio reports.

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