Cox buys online ad start-up for $300 million

Courtesy CNET Tech blog  Tue, 04/29/2008 - 12:44am

Online ad platform Adify has been sold to Cox Enterprises for $300 million, according to a report in paidContent.org citing unnamed sources.

Adify, which is used by Guardian, Forbes.com, NBC WeatherPlus, and Martha Stewart Living Omnimedia, helps other companies develop their own ad networks, paidContent reported.

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