Are Internet ads better than TV ads?

Courtesy CNET Tech blog  Wed, 03/19/2008 - 6:34pm

Burlingame, Calif. Here's a figure you want to remember: 80 percent retention rate.

Approximately 80 percent of people who watched videos on the web site of broadcaster ABC (through the company's player) could remember the sponsor/advertiser of the program, said Brad Davis, senior vice president of online ...


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