Amazon's Kindle: A customer relationship management appliance?

Courtesy ZDNET - Between the Lines  Mon, 07/20/2009 - 3:15am

The Kindle’s real benefit to Amazon may never show up in the profit and loss statement directly. Instead, the Kindle is about keeping the top 5 percent of Amazon’s customers engaged since they account for 20 percent of the e-tailer’s sales.

That argument was laid out by ThinkEquity analyst Edward Weller. He’s wildly bullish about the [...]


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